It was Fall 2014, and the iPhone 6 was about to be released. We were looking at our iPhones and thought how much we could do because of it. At the time it been a little over seven years since the App Store came out. So we asked ourselves the question “what did we do before apps?”

Before apps we took just regular photos. Filters, sharing, and hearing what your friends think weren’t here yet. Then there was Instagram.

Before apps we took our checks to the bank. Mobile check deposit, instant receipts, and not filling out paper slips weren’t here yet. Then there was BofA mobile check deposits.

Before apps we whistled and waved at yellow cars. We really did. Your pickup location, a driver you could see ahead of time, and on time cars weren’t here yet. Then there was Uber.

The list went on and on.

When we answered the question “what did we do before apps?” we saw just how much we could now after apps. That’s when we really saw what was possible with Go. And it led to a new question:

What would an insurance company look like if you built it not in 1917, but in 2017? What has changed in 100 years? And what would it look like if you built this insurance company not in a skyscraper, but in an app?

You wouldn’t take awhile to drive to find a retail store. You would take seconds to open the App Store.

You wouldn’t fill out 45 questions, on 5 pages of paper forms for 30 minutes. You would take a photo and instantly be done.

You wouldn’t make a phone call and be put on hold. You would send an iMessage and get a response in seconds.

You wouldn’t fill out a credit card form and have to check if it was secure. You would use Apple Pay and know it was secure.

You wouldn’t wait for your paper policy to arrive in the mail, and carefully tear the perforated edges of your insurance card. You would immediately get your insurance card and with one tap add it to your Apple Wallet.

This is Go.